In 97 years of academy awards, Brazil had never won a single statuette. That is why, in 2025, when I'm Still Here got three nominations, including best picture, it became a national frenzy. And all spotlights were on the film's leading star: Fernanda Torres. To complete the perfect storm, the ceremony was scheduled to happen in the peak of carnival, the ultimate matchmaking opportunity.

When every single Brazilian wanted to see Fernanda end the night with an Oscar, Tinder decided to ensure the match: with a tweak to the app's algorithm, we boosted the odds of Fernandas and Oscars finding each other while swiping. And when they matched, the couples received an invite to an exclusive Oscars watch party, where only Fernandas and Oscars could enter. Regardless of what happened in L.A, Fernanda would be going home with an Oscar of her own.