You've seen this image countless times: the iconic shot after every football championship, when the crowned champions raise their hard-fought trophy for eternity, in all its glory, sweat, tears and… confetti. To be in the iconic shots fans keep forever (and every single media vehicle runs the next day), Mercado Livre decided to hide coupon codes inside the confetti of the paranaense championship title celebration.

So every pic of the celebration became an opportunity for fans to find exclusive discounts. All they had to do was zoom in to find 50% off on a PS5, 30% off on an airfryer, 40% off on a TV… And our brand ended up on newspapers, roundtables, social media and even the players’ Instagram accounts. To win the final, all we had to do was stick close to the champions. Literally.